A Matter of Concrete

A Matter of Concrete, usually shortened to A.M.O.C., is a specialty coffee roastery and curated store based in the Van Nelle Factory in Rotterdam, one of the landmark buildings of Dutch modernism and a UNESCO World Heritage Site. The online shop sells its roasted coffees alongside a range of essentials: the brewing equipment, grinders and accessories needed to make good coffee at home. The visual identity is stripped back and graphic, in keeping with the building and with the roastery's stated approach of decisions grounded in vision and data. For anyone who treats the morning coffee as a small ritual, it's a considered source for both the beans and the tools.